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Scores.
What is the PlanetX score?
The PlanetX Score tells you how sustainable a brand or product is compared to its competitors on a scale of 0-100. 0 is worst, and 100 is best. Our algorithm analyzes data across 1500+ different indicators from many trustworthy sources so that you don’t have to.
We compare brands and products to similar ones in the same category, so we're always comparing apples to apples, basketballs to basketballs, and toothbrushes to toothbrushes.
Why do we use a scale?
We are on a journey of continuous improvement, and "good" or "bad" is too simplistic. So we've developed a comprehensive rating system combining information from brands and individual products. Our industry-agnostic, verifiable, and scalable scores are designed with simplicity and transparency in mind.
Think of our scale like a traffic light - red is "Don't Go," orange is "Proceed with Caution," and green is "Good to Go."
How are your scores calculated?
PlanetX is powered by a unique algorithm that pushes brands and products to the limit. Behind the scenes, our team of data experts is sifting through a sea of data to make sure you get the right insights at the right time. Our technology cuts through the greenwashing to give clear, straightforward explanations about what it all means, where to focus, and why it matters.
Instead of just saying one product is more “sustainable” than another, we simplify the science, category by category. No jargon, no blanket claims or wishy-washy statements.
We give clear, straightforward explanations about what it all means, where to focus, and why it matters.
